Decisions about distribution strategy primarily involve challenges such as:

Question

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Decisions about distribution strategy primarily involve selecting the appropriate marketing channels to reach the target customers. This includes choosing between direct or indirect channels, selecting intermediaries such as distributors or retailers, and determining the level of control over the distribution of the product. Advertising, positioning, and pricing decisions are important, but they are secondary to the choice of distribution channels.

Decisions About Distribution Strategy Primarily Involve Challenges Such As