Relationship marketing refers to a firm's effort to develop long-term,cost-effective links with individual customers and suppliers.Many companies:

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Many companies include relationship-building goals and strategies in their larger plans for the organization, recognizing the benefits that come with developing long-term, cost-effective links with individual customers and suppliers. While there may not be immediate evidence of the effectiveness of relationship marketing initiatives, they can lead to increased customer loyalty, repeat purchases, and positive word-of-mouth recommendations, all of which can drive long-term profitability. As a result, relationship marketing is widely viewed as a critical part of modern marketing strategy.

Relationship Marketing Refers to a Firm's Effort to Develop Long-Term,cost-Effective