The _____ is the organizational program for selecting a target market and satisfying customers in that market through the marketing mix.

Question

Quizplus · Accepted Answer

The marketing strategy is the specific plan developed by an organization to target a particular market and meet the needs of that market through the marketing mix (product, price, promotion, and place). An operational plan is a detailed plan that outlines specific actions and activities needed to achieve organizational goals in the short-term, while a relationship marketing approach focuses on building long-term relationships with customers. A short-term plan typically refers to a plan that covers a short period of time, such as a few months.

The _____ Is the Organizational Program for Selecting a Target