Strategic planning has a critical impact on a firm's destiny because it provides _____ to its decision makers.

Question

Quizplus · Accepted Answer

Strategic planning provides long-term direction to decision makers that can guide their actions and decisions towards achieving the company's vision and goals. While customer input, individual goals, and departmental goals may all play a role in strategic planning, none of them provide the overarching long-term direction that is essential to a firm's success.

Strategic Planning Has a Critical Impact on a Firm's Destiny