Marketing strategies that work for a particular cultural group in the United States will always work when applied to the same cultural group abroad.

Question

Quizplus · Accepted Answer

Cultural differences and nuances in different countries can greatly impact the effectiveness of marketing strategies. What may be appealing or acceptable in one cultural context may not be in another, even within the same cultural group. Therefore, it is important to tailor marketing strategies to the specific cultural context in which they will be implemented.

Marketing Strategies That Work for a Particular Cultural Group in the United