Environmental management rarely works because marketers cannot hope to influence the external environment,they can only respond to changes in it.

Question

Quizplus · Accepted Answer

Environmental management can work if marketers take proactive measures to reduce the impact of their operations on the environment. Marketers can also collaborate with external stakeholders to influence and advocate for changes in the external environment, such as government policies and consumer behavior. While marketers may not have complete control over the external environment, they can still take actions to minimize their environmental footprint and promote sustainability.

Environmental Management Rarely Works Because Marketers Cannot Hope to Influence