Zara and H&M are market leaders in the world of "fast fashion" where they're able to design and manufacture clothing based on the latest fashion trends in a quick and affordable manner.Due to their ability to partner with manufacturing firms in developing countries and their use of supply chain strategies,Zara and H&M can reduce the time between design and availability in the retail store which is a significant competitive advantage.These companies make use of _______ competition.

Question

Quizplus · Accepted Answer

Zara and H&M's competitive advantage stems from their ability to reduce the time between design and availability in retail stores. This type of competition is referred to as time-based competition, where companies compete based on the speed at which they can bring products to market.

Zara and H&M Are Market Leaders in the World of "Fast