The social-cultural environment a firm operates in is constantly changing,and having a significant impact on marketing strategies.The change is so rapid and immense that some firms have created a new position in the organization to handle this change.Which title best describes the new position described in the scenario?

Question

​The social-cultural environment a firm operates in is constantly changing,and having a significant impact on marketing strategies.The change is so rapid and immense that some firms have created a new position in the organization to handle this change.Which title best describes the new position described in the scenario?

Quizplus · Accepted Answer

The correct answer is B: Manager of public policy research. This position is responsible for monitoring and analyzing changes in the social-cultural environment and their impact on marketing strategies.

​The Social-Cultural Environment a Firm Operates in Is Constantly Changing,and

The Social-Cultural Environment a Firm Operates in Is Constantly Changing,and