Why is ethics regarded as a critical issue in marketing research? What are the steps taken by the government to ensure consumer safety and privacy?

Name: Why is ethics regarded as a critical issue in marketing research? What are the steps taken by the government to ensure consumer safety and privacy?
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The Answer of Why is ethics regarded as a critical issue in marketing research? What are the steps taken by the government to ensure consumer safety and privacy?

Why Is Ethics Regarded as a Critical Issue in Marketing