Marketers use reach and frequency as variables to calculate the return on investment of their social media marketing initiatives.

Question

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Marketers typically use measures such as reach (the number of people who see a particular post or ad) and frequency (the number of times that post or ad is presented to the same person) to assess the effectiveness of their social media campaigns and calculate their return on investment (ROI). This information can help them make adjustments to their strategy and target their efforts more effectively.

Marketers Use Reach and Frequency as Variables to Calculate the Return