The nature of relationships between B2B marketers and their customers is similar to that of firms that market products to consumers.

Question

Quizplus · Accepted Answer

B2B relationships often involve longer sales cycles, more complex decision-making processes, and a focus on building long-term partnerships, whereas B2C relationships are typically more transactional and focused on individual consumer needs.

The Nature of Relationships Between B2B Marketers and Their Customers