Marketers should not simply assume that their social media marketing (SMM)campaigns are achieving the desired results.Rather,formal monitoring and measuring techniques should be used to assess the effectiveness of an SMM.Some firms calculate return on investment (ROI)for SMM campaigns.An ROI measurement of an SMM should asses the percentage of people exposed to the SMM,also called __________ as well as the number of times a consumer is exposed to the SMM,also called __________.

Question

​Marketers should not simply assume that their social media marketing (SMM)campaigns are achieving the desired results.Rather,formal monitoring and measuring techniques should be used to assess the effectiveness of an SMM.Some firms calculate return on investment (ROI)for SMM campaigns.An ROI measurement of an SMM should asses the percentage of people exposed to the SMM,also called __________ as well as the number of times a consumer is exposed to the SMM,also called __________.

Quizplus · Accepted Answer

The two terms used in the question are "number of people exposed" and "number of times a consumer is exposed," which are commonly referred to as reach and frequency respectively. Therefore, the correct answer is D. A, B, C, and E are not relevant terms for measuring the effectiveness of SMM campaigns.

​Marketers Should Not Simply Assume That Their Social Media Marketing

Marketers Should Not Simply Assume That Their Social Media Marketing