Bullseye,Inc.,an online marketing company that designs marketing campaigns for firms,is developing a social media marketing plan for a consumer goods company.The development team has created the entire plan and is now trying to compile the salient features of the plan that cites the reasons for adopting it.The development team is writing the _____ of the marketing plan.

Question

Quizplus · Accepted Answer

The executive summary is typically placed at the beginning of a marketing plan and includes a brief overview of the entire plan, highlighting the main points and objectives. It is designed to provide busy executives with a quick snapshot of the plan's contents and to convince them of its importance and potential benefits. The salient features and reasons for adopting the social media marketing plan developed by Bullseye, Inc. would likely be summarized in the executive summary.