Once Marketers Answer the Question of Who They Are Trying

Once marketers answer the question of who they are trying to reach by targeting their audience,they ask a second vital question in social media marketing:

A) "What is the goal of the campaign?"
B) "How do we engage the audience in a conversation?"
C) "How do we identify the needs or wants of our potential customers?"
D) "How do we create content with the firm's goals and strategies in mind?"