Sparks,a Manufacturer of Smart Phones and Tablets,is Currently Gathering Information

Sparks,a manufacturer of smart phones and tablets,is currently gathering information on demographics to pinpoint the audience for its social media marketing campaign.In other words,Sparks is collecting information on:

A) the social media platforms and tools used by its competitors and their overall effectiveness.
B) what potential customers need or want
C) which of its products and social media will meet the needs and wants of a particular group of people.
D) characteristics such as age, gender, geographic location, income, ethnicity, and marital status of a target group.