Jason's Foods is a manufacturer of organic food products. The company is planning to market its products through social media sites and has developed effective strategies for the marketing campaign. The marketing team plans to use messages that focus on the health benefits of organic foods in order to generate greater awareness about its products and engage its target audience in the conversation. In doing so, the marketing team of Jason's Foods would be engaging in _____.

Question

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Content marketing involves creating and sharing valuable content to attract and engage a defined target audience, with the objective of driving profitable customer action. By focusing on messages that highlight the health benefits of organic foods, Jason's Foods is engaging in content marketing to generate awareness and engage its target audience.

Jason's Foods Is a Manufacturer of Organic Food Products