The marketing team at Sienna Technologies has decided to use social media to market the firm's products,and is in the process of creating a social media marketing (SMM)plan.Currently,the marketing team at Sienna Technologies is preparing a report on the various social media platforms and tools being used by its primary competitors.In which of the following sections of the SMM plan is this most likely to be included?

Question

Quizplus · Accepted Answer

The competitive analysis section of a SMM plan typically includes information about the social media platforms and tools being used by primary competitors. This helps the marketing team at Sienna Technologies identify potential areas of opportunity or competitive advantage in their own social media marketing efforts.

The Marketing Team at Sienna Technologies Has Decided to Use