You know that your customers use social media to learn about your product and to conduct research about it.But you don't believe they use social media to make final purchase decisions.A coworker says you're wrong.What argument(s)does he make?

Question

​You know that your customers use social media to learn about your product and to conduct research about it.But you don't believe they use social media to make final purchase decisions.A coworker says you're wrong.What argument(s)does he make?

Quizplus · Accepted Answer

Online reviews on social media significantly influence purchase decisions, and consumers often rely on social media throughout the entire buying process, including making final decisions.

​You Know That Your Customers Use Social Media to Learn

You Know That Your Customers Use Social Media to Learn