Question 1

MATCH
-Individuals who are capable of affecting the opinions and actions of others are called _____.

Accepted Answer

Individuals who are capable of affecting the opinions and actions of others are called influencers.

Question 2

MATCH
-A platform where users can post news items or links to outside articles,then vote on which postings get the most prominent display is known as a(n)_____.

Accepted Answer

The description matches a social news site where users can submit and vote on news articles to determine the most prominent display.

Answer: N
 The description also matches a bookmarking site where users can share links to outside articles and vote on which ones to display prominently, but it is less specific to news items.

Question 3

MATCH
-A(n)_____ is a formal document that identifies and describes goals and strategies,targeted audience,budget,and implementation methods as well as tactics for monitoring,measuring,and managing the campaign efforts.

Accepted Answer

The description matches a social media marketing plan which outlines the key elements of a campaign including goals, strategies, target audience, budget, implementation, and metrics for success.

Question 4

MATCH
-The term _____ refers to the features of a group or target audience such as age,gender,income,geographic location,and so on,within the larger population that the firm wants to reach.

Accepted Answer

The features listed (age, gender, income, geographic location) are all demographic characteristics, which are covered by the term "demographics."

Question 5

MATCH
-The use of social media portals to create a positive influence on consumers or business customers toward an organization's brand,products,public image,or website is known as _____.

Accepted Answer

Social media marketing refers to the use of social media platforms to promote a brand, product, or website. It involves creating content that is tailored to the target audience and using social media tools to distribute and promote that content. The ultimate goal of social media marketing is to create a positive influence on consumers or business customers towards the organization's brand, products, public image, or website.

Question 6

What is the role of a social media strategist and social media developer in social media marketing?

Accepted Answer

The answer of What is the role of a social...

Question 7

How does social media marketing differ from traditional marketing?

Accepted Answer

The answer of How does social media marketing differ from...

Question 8

MATCH
-A(n)_____ is a free or paid software download that links users to a wide range of goods and services,media and text content,social media platforms,search engines,and the like.

Accepted Answer

An app is a software download that can provide access to various goods and services, social media platforms, search engines, and more.

Answer: N
 A bookmarking site is a platform that allows users to save and organize links to various websites, media and text content, and other online resources.

Answer: Q
 A social media platform is a website or software that enables users to create and share content, connect with others, and communicate with each other.

Question 9

MATCH
-_____ are two-dimensional bar codes that can be read by some mobile phones with cameras and are used in ads to provide product details to the consumers.

Accepted Answer

QR codes are specifically designed for this purpose, whereas the other options are related to different aspects of social media and digital marketing.

Question 10

MATCH
-Timeliness and _____ are vital approaches for a firm involved in managing a potential social media crisis.

Accepted Answer

Timeliness and transparency are essential in managing a potential social media crisis. A firm should be transparent in its communication to the public to maintain the trust of its customers and stakeholders.

Answer: C
 Social media monitoring helps in identifying and addressing a social media crisis timely. It involves tracking social media channels and identifying any negative comments or issues related to a brand or product.

Answer: P
 Social media analytics provides valuable insights into the performance of a brand's social media strategy. It helps in measuring the impact of a crisis on a brand's reputation and in making informed decisions for future social media campaigns.

Question 11

MATCH
-A(n)_____ is the primary decision maker who runs a firm's social media program.

Accepted Answer

A social media strategist is the primary decision maker who runs a firm's social media program.

Answer: M 
 A social media marketing plan outlines the strategy and tactics to be used for a company's social media marketing efforts.

Answer: P 
 Social media analytics involve collecting and analyzing data from social media platforms to measure the success of social media marketing efforts.

(Note: These three answers are all viable options, depending on the context of the question and the desired level of specificity in the answer.)

Question 12

Differentiate between social media platforms and social media tools.

Accepted Answer

The answer of Differentiate between social media platforms and social...

Question 13

How do social media marketers determine the target audience for a marketing campaign?

Accepted Answer

The answer of How do social media marketers determine the...

Question 14

MATCH
-_____ are tools that help marketers trace,measure,and interpret data related to social media marketing initiatives.

Accepted Answer

Social media analytics are the specific tools used to trace, measure, and interpret social media marketing data.

Answer: Q
 Social media platforms are the online platforms on which social media marketing initiatives take place, such as Facebook or Twitter.

Answer: M
 A social media marketing plan is a strategic plan for how a company will use social media to achieve marketing objectives.

Answer: O
 A social media strategist is a person responsible for devising and executing a company's social media marketing plan.

Answer: J
 Social media marketing refers specifically to the use of social media platforms and tools to achieve marketing objectives.

Question 15

MATCH
-A(n)_____ is a platform that allows users to post messages and hold conversations on specified topics.

Accepted Answer

An online forum is a platform that allows users to post messages and hold conversations on specified topics.

Answer: Q
 A social media platform is a broad term that refers to any platform that allows users to create and share content, including social networking sites, microblogs, online forums, and bookmarking sites.

Question 16

MATCH
-The process of tracking,measuring,and evaluating a firm's social media marketing initiatives is called _____.

Accepted Answer

Social media monitoring is the process of tracking, measuring, and evaluating a firm's social media marketing initiatives.

Question 17

MATCH
-_____ involves creating and distributing relevant and targeted material to attract and engage an audience,with the goal of driving them to a desired action.

Accepted Answer

Content marketing involves creating and distributing relevant and targeted material to attract and engage an audience, with the goal of driving them to a desired action.

Answer: J
 Social media marketing involves using social media platforms and tools to create and distribute content in order to attract and engage an audience, with the goal of driving them to a desired action.

Answer: H
 Return on investment (ROI) is a measurement of the profit or loss that results from an investment, in this case, social media marketing.

Answer: M
 A social media marketing plan outlines the strategies and tactics that will be used to implement a social media marketing campaign.

Answer: P
 Social media analytics involves the tracking, measurement, and analysis of social media activity in order to understand the effectiveness of a social media marketing campaign.

Answer: Q
 A social media platform is a website or application that enables users to create and share content and engage with other users, such as Facebook, Twitter, and Instagram.

Question 18

MATCH
-The rate of revenues received for every dollar spent on an expense is referred to as _____

Accepted Answer

The rate of revenues received for every dollar spent on an expense is referred to as return on investment (ROI).

Question 19

MATCH
-A(n)_____ is a blog post that contains only a few words.

Accepted Answer

A microblog is a type of blog that contains only a few words or short messages, typically found on platforms such as Twitter or Tumblr.

Question 20

MATCH
-A(n)_____ is a platform that gives users a place to save,organize,and manage links to websites and other Internet resources.

Accepted Answer

A bookmarking site is specifically designed for users to save, organize, and manage links to websites and other internet resources.

Possible additional answer:
Answer: Q
 A social media platform can also serve as a place for users to save and organize links, although it typically encompasses a broader range of functionality.

Quiz 4: Social Media: Living in the Connected World

MATCH -Individuals who are capable of affecting the opinions and actions of others are called _____.

MATCH -A platform where users can post news items or links to outside articles,then vote on which postings get the most prominent display is known as a(n) _____.

MATCH -A(n) _____ is a formal document that identifies and describes goals and strategies,targeted audience,budget,and implementation methods as well as tactics for monitoring,measuring,and managing the campaign efforts.

MATCH -The term _____ refers to the features of a group or target audience such as age,gender,income,geographic location,and so on,within the larger population that the firm wants to reach.

MATCH -The use of social media portals to create a positive influence on consumers or business customers toward an organization's brand,products,public image,or website is known as _____.

What is the role of a social media strategist and social media developer in social media marketing?

How does social media marketing differ from traditional marketing?

MATCH -A(n) _____ is a free or paid software download that links users to a wide range of goods and services,media and text content,social media platforms,search engines,and the like.

MATCH -_____ are two-dimensional bar codes that can be read by some mobile phones with cameras and are used in ads to provide product details to the consumers.

MATCH -Timeliness and _____ are vital approaches for a firm involved in managing a potential social media crisis.

MATCH -A(n) _____ is the primary decision maker who runs a firm's social media program.

Differentiate between social media platforms and social media tools.

How do social media marketers determine the target audience for a marketing campaign?

MATCH -_____ are tools that help marketers trace,measure,and interpret data related to social media marketing initiatives.

MATCH -A(n) _____ is a platform that allows users to post messages and hold conversations on specified topics.

MATCH -The process of tracking,measuring,and evaluating a firm's social media marketing initiatives is called _____.

MATCH -_____ involves creating and distributing relevant and targeted material to attract and engage an audience,with the goal of driving them to a desired action.

MATCH -The rate of revenues received for every dollar spent on an expense is referred to as _____

MATCH -A(n) _____ is a blog post that contains only a few words.

MATCH -A(n) _____ is a platform that gives users a place to save,organize,and manage links to websites and other Internet resources.