Question 1

Blunk is a service that allows users to send updates through posts that contain only a few words.These updates are sent to the users who have signed up to receive them.Blunk can be regarded as a(n)_____.

Accepted Answer

Blunk is a microblogging site as it allows users to send brief updates through posts. It is not a blogging site as the posts are short and generally not as detailed, nor is it a social networking site or online forum as the main focus is on the updates rather than interaction between users.

Question 2

The rules of engagement for social media are meant to:

Accepted Answer

The rules of engagement for social media are meant to guide the interaction between the company or marketers and their target audience to ensure that it is positive and productive. The rules help establish boundaries, define expectations, and create a comfortable space for communication that is beneficial to both parties. Other options, such as A, C, and D, address different aspects of social media use but are not the primary purpose of rules of engagement.

Question 3

​Over the years,you have been involved in a number of social media marketing (SMM)campaigns.You have come to believe the number of times an individual is exposed to the marketing material during the campaign is the most significant determinant of its success.Given this belief,you should

Accepted Answer

Since the individual believes exposure frequency is the most significant determinant of success in SMM campaigns, they should emphasize frequency when developing social media marketing initiatives. This means that the focus should be on how many times the target audience is exposed to the marketing material during the campaign. This will require a carefully planned and executed strategy that enables the campaign to reach the target audience multiple times through various channels such as social media ads, organic social media posts, and email marketing campaigns.

Question 4

In an SMM plan,_____ refers to a paragraph or two that explains the who,what,when,where,how,and why of the plan,and gives compelling reasons why the plan should be adopted.

Accepted Answer

The executive summary is typically a paragraph or two at the beginning of an SMM plan that provides an overview of the plan, including the who, what, when, where, how, and why of the plan, and gives compelling reasons why the plan should be adopted. This section is usually written last, after the rest of the plan has been created, and is meant to be a quick introduction to the main points of the plan.

Question 5

Most companies today invest heavily in cyber security initiatives to be vigilant about confidentiality and not allow consumer's personal information or other data to accidentally become available to unauthorized parties.The field of cyber security in this context is related to which of the following ethical and legal issues?

Accepted Answer

Cyber security initiatives are related to respecting privacy, which is an ethical and legal issue. Companies have a responsibility to protect their customers' personal information and ensure that it is not accessed by unauthorized parties.

Question 6

​Your new marketing assistant just handed you a presentation that you are to give on the phases of an effective social media marketing campaign.One of the slides lists the phases of a typical campaign as follows: Goal setting
Develop strategies
Target audience
Produce content
Implement the plan
Monitor
Measure
Is there anything wrong with the ordering of these phases?

Accepted Answer

The correct order should first identify the target audience before developing strategies to ensure the strategies are tailored to the right audience.

Question 7

Dave Carroll a musician and song writer was traveling on United Airlines with his Taylor guitar and when he arrived at his destination he found that his guitar had been damaged.After multiple attempts to receive financial compensation from United for his guitar,Dave used Twitter and YouTube to share a song he wrote called "United Breaks Guitars".Within 1 week of posting,the video had been viewed over 3 million times and mainstream media such as CNN,CBS and The Wall Street Journal interviewed Dave.The generation of 3 million views within a week and further exposure through other media options is an example of which feature of social media marketing?

Accepted Answer

The generation of buzz refers to the phenomenon of creating excitement and interest around a particular product or brand. In this case, Dave Carroll's viral video resulted in widespread attention and discussion about United Airlines' customer service and how they handled Carroll's damaged guitar.

Question 8

Sharon Rice is part of a team that handles the social media marketing campaign of a company.She is responsible for managing external engagement with customers in social media channels such as Facebook,Twitter,and other blogging sites.Sharon can be regarded as a(n)_____.

Accepted Answer

Sharon Rice's responsibility of managing external engagement with customers in social media channels such as Facebook, Twitter, and other blogging sites makes her an online community manager. The other options do not accurately reflect her role and responsibilities. Social media designer would focus on the visual aspects of social media content creation, social media developer would focus on the technical development of social media platforms, and brand manager would focus on the overall management and promotion of a company's brand.

Question 9

Which of the following is the most essential requirement for developing the best strategies for a social media marketing campaign?

Accepted Answer

A thorough understanding of the target audience is the most essential requirement for developing effective social media marketing strategies. Without knowing the interests, preferences, and behaviors of the target audience, it is impossible to create content and campaigns that resonate with them and lead to engagement and conversions. While an interactive media channel, an innovative product, and competitor analysis are also important factors, they are secondary to understanding the target audience.

Question 10

Redline is a popular men's clothing brand in the United States.As a part of the firm's new online marketing campaign,the marketing team at Redline has been asked to prepare a synopsis of the overall market condition,including the current position of the firm on social media.The marketing team is most likely to document its findings in the _____ of the marketing plan.

Accepted Answer

The overview section of a marketing plan typically includes a synopsis of the overall market condition and the firm's current position, including social media presence.

Question 11

Oneview is a social media platform that provides a space for its users to save,organize,and tag links of their favorite websites.The users can also share these links with other members of the platform.Oneview is an example of a _____.

Accepted Answer

Oneview allows users to save, organize, and tag links of their favorite websites, which is the main function of a bookmarking site. It does not focus on social networking, sharing news, or blogging.

Question 12

​While consumers are heavy users of social media,it should be noted that businesses are big users of social media as a means of connecting with existing and potential customers.Which one of the following statements is false about consumer and business use of social media?

Accepted Answer

This statement is false as many B2B marketers have reported success with social media marketing efforts in recent years.

Question 13

Matt Reed works for the marketing team at a mobile manufacturing company and is responsible for creating content and generating discussions on social media sites regarding the company's product releases and other lifestyle conversations.His responsibilities in the marketing team are similar to those of a _____.

Accepted Answer

The answer of Matt Reed works for the marketing team...

Question 14

Jason is creating his profile on LinkedIn and hopes the content will attract potential employers to consider him for a career opportunity.He is trying to leverage his background,skills,and education to gain a position in a marketing research consulting firm.He knows that employers are seeking candidates who are proficient in SPSS,Excel,Google Analytics,and have excellent writing and verbal communication skills.He uses these capabilities throughout his profile since he understands the importance of search engine optimization.Which quality of social media marketing campaign development is Jason using as he creates content for his LinkedIn profile?

Accepted Answer

Jason is using targeted keywords in his LinkedIn profile to ensure that his skills and qualifications are easily discoverable by potential employers searching for candidates with specific qualifications.

Question 15

Which of the following is a major ethical issue faced by social media marketers during their marketing campaigns?

Accepted Answer

Consumer privacy is a major ethical issue faced by social media marketers as they collect personal data and use it for targeted advertising. It is important for marketers to be transparent about the data they collect and how it will be used, and to obtain consent from users before using their data for advertising purposes. Copyright infringement, contractual concerns, and lack of funding are also important issues for marketers, but they are not the primary ethical concern in social media marketing.

Question 16

​Using social media to communicate with customers and potential customers requires the marketer to follow some rules of social media etiquette.You clearly understand that when you use social media to reach your target audience you entering into a conversation with your customers.Since this has enormous implications for your firm's relationships with its customers,which of the following will you be certain to do?

Accepted Answer

Thinking before posting or deleting social media content is important because it helps to ensure that the content is appropriate and will not damage the company's reputation.

Question 17

​As head of social media for your firm,you're giving a talk at a lunch for coworkers who are unfamiliar with social media tools.The organizer of the lunch gives you an agenda that includes a mistake -- one of the topics concerns a social media platform,not a tool.Identify this mistake.

Accepted Answer

Microblogs are a type of social media platform, not a tool. It would be more appropriate to rephrase this topic to "How to effectively use microblogs for business purposes".

Question 18

Job seekers can use social media to improve their job prospects in the market by:

Accepted Answer

Being proactive on LinkedIn and connecting with people who work for companies of interest is the most effective way to use social media for job prospects. This allows job seekers to build relationships and potentially get referrals or recommendations from individuals already working in their desired companies or industries. Simply being active on most social media sites, including friends and family on LinkedIn, or accepting all LinkedIn requests may not necessarily lead to relevant job opportunities.

Question 19

Trek Bicycles recently launched an effective social media marketing campaign to celebrate the retirement of professional racer,Jens Voigt using #HourRecord and determined that 85% of people in the target market were reached with this campaign.This percentage is called _______.

Accepted Answer

The percentage of people reached in the target market is referred to as reach in social media marketing.

Question 20

According to experts,job applicants can further their chances of landing their first social media marketing job by:

Accepted Answer

Taking online courses that teach social media marketing skills can provide job applicants with a set of relevant skills and knowledge that can increase their chances of getting hired. This shows dedication and a willingness to improve their skills, which is highly valued in the field of social media marketing. Commenting actively or widening their social network can also be helpful, but they may not necessarily provide the same level of skills and knowledge as a structured course. Connecting their LinkedIn accounts to personal blogs and tweets can be useful as well, but it's not always a requirement or the most important factor for getting hired.

Quiz 4: Social Media: Living in the Connected World

Blunk is a service that allows users to send updates through posts that contain only a few words.These updates are sent to the users who have signed up to receive them.Blunk can be regarded as a(n) _____.

The rules of engagement for social media are meant to:

Over the years,you have been involved in a number of social media marketing (SMM) campaigns.You have come to believe the number of times an individual is exposed to the marketing material during the campaign is the most significant determinant of its success.Given this belief,you should

In an SMM plan,_____ refers to a paragraph or two that explains the who,what,when,where,how,and why of the plan,and gives compelling reasons why the plan should be adopted.

Sharon Rice is part of a team that handles the social media marketing campaign of a company.She is responsible for managing external engagement with customers in social media channels such as Facebook,Twitter,and other blogging sites.Sharon can be regarded as a(n) _____.

Which of the following is the most essential requirement for developing the best strategies for a social media marketing campaign?

Oneview is a social media platform that provides a space for its users to save,organize,and tag links of their favorite websites.The users can also share these links with other members of the platform.Oneview is an example of a _____.

While consumers are heavy users of social media,it should be noted that businesses are big users of social media as a means of connecting with existing and potential customers.Which one of the following statements is false about consumer and business use of social media?

Which of the following is a major ethical issue faced by social media marketers during their marketing campaigns?

As head of social media for your firm,you're giving a talk at a lunch for coworkers who are unfamiliar with social media tools.The organizer of the lunch gives you an agenda that includes a mistake -- one of the topics concerns a social media platform,not a tool.Identify this mistake.

Job seekers can use social media to improve their job prospects in the market by:

Trek Bicycles recently launched an effective social media marketing campaign to celebrate the retirement of professional racer,Jens Voigt using #HourRecord and determined that 85% of people in the target market were reached with this campaign.This percentage is called _______.

According to experts,job applicants can further their chances of landing their first social media marketing job by:

Quiz 4: Social Media: Living in the Connected World

Blunk is a service that allows users to send updates through posts that contain only a few words.These updates are sent to the users who have signed up to receive them.Blunk can be regarded as a(n) _____.

The rules of engagement for social media are meant to:

​Over the years,you have been involved in a number of social media marketing (SMM) campaigns.You have come to believe the number of times an individual is exposed to the marketing material during the campaign is the most significant determinant of its success.Given this belief,you should

In an SMM plan,_____ refers to a paragraph or two that explains the who,what,when,where,how,and why of the plan,and gives compelling reasons why the plan should be adopted.

Sharon Rice is part of a team that handles the social media marketing campaign of a company.She is responsible for managing external engagement with customers in social media channels such as Facebook,Twitter,and other blogging sites.Sharon can be regarded as a(n) _____.

Which of the following is the most essential requirement for developing the best strategies for a social media marketing campaign?

Oneview is a social media platform that provides a space for its users to save,organize,and tag links of their favorite websites.The users can also share these links with other members of the platform.Oneview is an example of a _____.

​While consumers are heavy users of social media,it should be noted that businesses are big users of social media as a means of connecting with existing and potential customers.Which one of the following statements is false about consumer and business use of social media?

Which of the following is a major ethical issue faced by social media marketers during their marketing campaigns?

​As head of social media for your firm,you're giving a talk at a lunch for coworkers who are unfamiliar with social media tools.The organizer of the lunch gives you an agenda that includes a mistake -- one of the topics concerns a social media platform,not a tool.Identify this mistake.

Job seekers can use social media to improve their job prospects in the market by:

Trek Bicycles recently launched an effective social media marketing campaign to celebrate the retirement of professional racer,Jens Voigt using #HourRecord and determined that 85% of people in the target market were reached with this campaign.This percentage is called _______.

According to experts,job applicants can further their chances of landing their first social media marketing job by:

Over the years,you have been involved in a number of social media marketing (SMM) campaigns.You have come to believe the number of times an individual is exposed to the marketing material during the campaign is the most significant determinant of its success.Given this belief,you should

While consumers are heavy users of social media,it should be noted that businesses are big users of social media as a means of connecting with existing and potential customers.Which one of the following statements is false about consumer and business use of social media?

As head of social media for your firm,you're giving a talk at a lunch for coworkers who are unfamiliar with social media tools.The organizer of the lunch gives you an agenda that includes a mistake -- one of the topics concerns a social media platform,not a tool.Identify this mistake.