In interactive marketing,the customer controls the amount and type of information received from a marketer.

Question

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Interactive marketing is designed for customers to take the lead in the communication process. Customers control the amount and type of information they receive from the marketer, as they engage with the brand through various channels, including social media, email, or messaging platforms. The goal is to create a personalized experience that meets the customer's needs and preferences and builds brand loyalty.

In Interactive Marketing,the Customer Controls the Amount and Type of Information