Fred purchased six paperbacks from books2u.com three months back.This week,when he logged on to books2u.com,the home page had his name and recommended 6 new books on his favorite topics.This is an example of:

Question

​Fred purchased six paperbacks from books2u.com three months back.This week,when he logged on to books2u.com,the home page had his name and recommended 6 new books on his favorite topics.This is an example of:

Quizplus · Accepted Answer

This is an example of personalized marketing, where the website has used Fred's purchase history and interests to recommend new books to him. It is not an information leak or breach of privacy, as this information was already known to the website and was used with Fred's consent. It is also not an example of geotargeting, as there is no indication that location played a role in the recommendations.

​Fred Purchased Six Paperbacks from Books2u

Fred Purchased Six Paperbacks from Books2u