Virtue.com,a women's clothing brand that sells its products online intends to automatically collect data from Internet browsers to track the customer's preferences.These data will help the company to improve its website to provide better search results and also to target its ads well.Which of the following types of software can be used by the company to collect customer information?

Question

Quizplus · Accepted Answer

Spyware is software capable of collecting information from a computer or device without the user's knowledge or consent. It is commonly used to track browsing habits and collect data for marketing or advertising purposes. Therefore, Virtue.com could use spyware to collect customer information and improve their website and ad targeting. Firewalls are security software that control and monitor internet traffic, Shopbots are price comparison tools, and RSS is a content syndication technology. None of these options would be suitable for collecting customer preference data.

VirtueCom,a Women's Clothing Brand That Sells Its Products Online Intends