Advertisements that utilize closure have a good chance of catching the attention of consumers as they try to complete the advertising message with a limited amount of stimuli.

Question

Quizplus · Accepted Answer

This statement is true. Closure is a psychological principle where people tend to mentally fill in the missing pieces or gaps in incomplete visual stimuli. Advertisements that apply this principle can arouse the curiosity of consumers and encourage them to pay attention and complete the message.

Advertisements That Utilize Closure Have a Good Chance of Catching