According to Abraham Maslow's hierarchy of needs,human beings have five levels of needs they are constantly seeking to satisfy.Marketers who are knowledgeable of the hierarchy of needs are able to manufacture products accordingly,and develop marketing strategies that help make consumer purchase decisions easier.
Amos is in the market for a luxury car and has been researching different brands,their costs,and expenses associated with maintaining these vehicles.The luxury car commercials he has seen deal with social status,feeling good,and the esteem needs of potential consumers.For the most part,all of the brands he was considering were similar until he saw an ad for a luxury car company that was highlighting efficiency rates of the car's airbags and seat belts in crash control tests.Amos decided to buy this company's all wheel drive.

Which of the following statements can be inferred from the scenario provided above?
A)Amos's decision to buy a luxury car was an impulsive purchase decision.
B)Amos was able to reach self-actualization with his purchase of the luxury car.
C)Amos's decision about which car to purchase was ultimately based on his self esteem.
D)Marketers who consider Maslow's hierarchy of needs in their advertising campaigns sell more product.
E)A consumer purchase decision may be informed by more than one aspect of Maslow's hierarchy of needs.

Question

According to Abraham Maslow's hierarchy of needs,human beings have five levels of needs they are constantly seeking to satisfy.Marketers who are knowledgeable of the hierarchy of needs are able to manufacture products accordingly,and develop marketing strategies that help make consumer purchase decisions easier. ​
​Amos is in the market for a luxury car and has been researching different brands,their costs,and expenses associated with maintaining these vehicles.The luxury car commercials he has seen deal with social status,feeling good,and the esteem needs of potential consumers.For the most part,all of the brands he was considering were similar until he saw an ad for a luxury car company that was highlighting efficiency rates of the car's airbags and seat belts in crash control tests.Amos decided to buy this company's all wheel drive.
​
Which of the following statements can be inferred from the scenario provided above?
A)​Amos's decision to buy a luxury car was an impulsive purchase decision.
B)​Amos was able to reach self-actualization with his purchase of the luxury car.
C)​Amos's decision about which car to purchase was ultimately based on his self esteem.
D)​Marketers who consider Maslow's hierarchy of needs in their advertising campaigns sell more product.
E)​A consumer purchase decision may be informed by more than one aspect of Maslow's hierarchy of needs.

Quizplus · Accepted Answer

The scenario suggests that Amos's purchase decision was informed by both safety needs (as shown by the car's crash control tests) and esteem needs (as implied by the other luxury car commercials). Therefore, E is the correct answer. A is incorrect because there is no evidence to suggest that Amos's purchase decision was impulsive. B is incorrect because self-actualization is the highest level of Maslow's hierarchy of needs and there is no evidence to suggest that Amos's purchase decision was related to this level. C is incorrect because while the other luxury car commercials may have appealed to Amos's self-esteem, his final decision was influenced by other factors as well. D is not supported by the scenario as we have no data on how other luxury cars that do not consider Maslow's hierarchy of needs in their advertising campaigns perform in the market.

According to Abraham Maslow's Hierarchy of Needs,human Beings Have Five