Ryder and Reagan have been dating for several years and Ryder has started browsing for engagement/wedding rings.He has heard that it's typical to spend the equivalent of 5 months of salary on a ring which would equate to approximately $15,000.He is excited about making a life commitment and is willing to invest in the relationship by purchasing the ring.What type of purchase decision does the engagement/wedding ring represent for Ryder?
A)high-involvement
B)low-involvement
C)medium-involvement
D)spurious involvement

Question

Ryder and Reagan have been dating for several years and Ryder has started browsing for engagement/wedding rings.He has heard that it's typical to spend the equivalent of 5 months of salary on a ring which would equate to approximately $15,000.He is excited about making a life commitment and is willing to invest in the relationship by purchasing the ring.What type of purchase decision does the engagement/wedding ring represent for Ryder?
A)​high-involvement
B)​low-involvement
C)​medium-involvement
D)​spurious involvement

Quizplus · Accepted Answer

The engagement/wedding ring is a significant purchase decision for Ryder as it involves a substantial amount of money and represents a commitment to a long-term relationship. Therefore, it is considered a high-involvement purchase decision.

Ryder and Reagan Have Been Dating for Several Years and Ryder