You overhear your parents having a conversation about the family's grocery list and which of them is going to do the shopping this coming weekend.Your mother typically does the grocery shopping and has a comprehensive process,which entails researching supermarkets that have the best sales,clipping coupons,and identifying which items she wants from the circulars that are mailed weekly to the house.She prefers to do the shopping herself but has to go out of town,leaving your dad with this responsibility.Your dad generally just buys whatever he thinks you and your siblings will like and prefers to be in and out of the grocery store.What can be said about your parents' purchase decision styles?
A)Both of them engage in high-involvement decisions.
B)Involvement in purchase decisions may vary from one person to the next.
C)Men are more likely to rely on personal determinants when making purchase decisions.
D)Your mom's purchase decision process requires low-involvement because she does most of the grocery shopping for your family.
E)More time elapses between the problem/opportunity recognition and the purchase act stages of the purchase decision process for your dad.

Question

You overhear your parents having a conversation about the family's grocery list and which of them is going to do the shopping this coming weekend.Your mother typically does the grocery shopping and has a comprehensive process,which entails researching supermarkets that have the best sales,clipping coupons,and identifying which items she wants from the circulars that are mailed weekly to the house.She prefers to do the shopping herself but has to go out of town,leaving your dad with this responsibility.Your dad generally just buys whatever he thinks you and your siblings will like and prefers to be in and out of the grocery store.What can be said about your parents' purchase decision styles?​
A)​Both of them engage in high-involvement decisions.
B)​Involvement in purchase decisions may vary from one person to the next.
C)​Men are more likely to rely on personal determinants when making purchase decisions.
D)​Your mom's purchase decision process requires low-involvement because she does most of the grocery shopping for your family.
E)​More time elapses between the problem/opportunity recognition and the purchase act stages of the purchase decision process for your dad.

Quizplus · Accepted Answer

The conversation between the parents reveals that both of them have different levels of involvement in purchase decisions. While the mother engages in a comprehensive and detailed process, the father prefers to keep it simple and quick. This suggests that involvement in purchase decisions can vary from person to person, and there is no fixed pattern based on gender or any other factor.

You Overhear Your Parents Having a Conversation About the Family's