Kurt Lewin's theory of consumer behavior asserts that consumer behavior is a function of personal factors and their interaction with:
A)perceptual forces.
B)learning.
C)innate attitudes.
D)interpersonal influences.

Question

Quizplus · Accepted Answer

Kurt Lewin's theory emphasizes the importance of interpersonal influences on consumer behavior, suggesting that it is not only personal factors that drive behavior, but also the ways in which individuals are impacted by the social and cultural factors around them. Therefore, the correct answer is option D, interpersonal influences.

Kurt Lewin's Theory of Consumer Behavior Asserts That Consumer Behavior