The engine in Marcel's lawn mower recently stopped working.Marcel has decided that it's a better financial decision to purchase a new lawn mower rather than to replace the engine.He has decided to purchase either a Craftsman or a John Deere model.Marcel feels that the Craftsman is a high-quality lawn mower.On the other hand,his father has used a John Deere mower for years and has recommended it to him.Marcel decides to purchase the Craftsman lawn mower.
__________ is the process that Marcel is undergoing in deciding which lawn mower to purchase,and his purchase is being affected by ___________.
A)consumer behavior; personal factors
B)consumer behavior; interpersonal influences
C)personal factors; consumer behavior
D)interpersonal influences; consumer behavior
E)personal factors; interpersonal influences

Question

​The engine in Marcel's lawn mower recently stopped working.Marcel has decided that it's a better financial decision to purchase a new lawn mower rather than to replace the engine.He has decided to purchase either a Craftsman or a John Deere model.Marcel feels that the Craftsman is a high-quality lawn mower.On the other hand,his father has used a John Deere mower for years and has recommended it to him.Marcel decides to purchase the Craftsman lawn mower. ​
__________ is the process that Marcel is undergoing in deciding which lawn mower to purchase,and his purchase is being affected by ___________.
A)​consumer behavior; personal factors
B)​consumer behavior; interpersonal influences
C)​personal factors; consumer behavior
D)​interpersonal influences; consumer behavior
E)​personal factors; interpersonal influences

Quizplus · Accepted Answer

Marcel's decision-making process in determining which lawn mower to purchase falls under consumer behavior. The purchase decision is also influenced by his own personal factors such as his preference for Craftsman and his father's recommendation for John Deere. Therefore, the correct answer is A, consumer behavior; personal factors.

​The Engine in Marcel's Lawn Mower Recently Stopped Working

The Engine in Marcel's Lawn Mower Recently Stopped Working