Food manufacturers often set up tables in grocery stores where customers can sample featured products.The goal of this type of promotion is to specifically influence the _____ component of attitude.
A)behavioral
B)emotional
C)cognitive
D)affective

Question

Quizplus · Accepted Answer

The goal of setting up tables for sampling featured products is to influence the behavior of customers, encouraging them to purchase the product. This is a direct attempt to impact the behavioral component of attitude, which involves a person's actions or intentions towards a particular product, service or brand.

Food Manufacturers Often Set Up Tables in Grocery Stores Where