As Markel drives buy a local restaurant,he realizes that he hasn't eaten all day and is famished.He stops at the restaurant,and without referring to the menu,orders a burger because that's what he typically buys at this particular restaurant.This scenario suggests that:

Question

As Markel drives buy a local restaurant,he realizes that he hasn't eaten all day and is famished.He stops at the restaurant,and without referring to the menu,orders a burger because that's what he typically buys at this particular restaurant.This scenario suggests that:​

Quizplus · Accepted Answer

This scenario suggests that Markel made a low-involvement decision, as he did not refer to the menu and chose something he typically orders at the restaurant. Low-involvement decisions may sometimes enable consumers to skip steps in the consumer decision-making process, particularly when they are hungry, rushed, or not particularly interested in the product.

As Markel Drives Buy a Local Restaurant,he Realizes That He