The buying center is an informal group whose size and composition varies among purchase situations and firms.

Name: The buying center is an informal group whose size and composition varies among purchase situations and firms.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The size and composition of the buying center can vary depending on the purchase situation and firm. It is an informal group that may include individuals from different functional areas within the organization, such as purchasing, finance, operations, and marketing.

The Buying Center Is an Informal Group Whose Size and Composition