A straight rebuy is the business market equivalent of extended problem solving in the consumer market.

Question

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A straight rebuy is a routine purchasing decision that involves little or no conscious effort or research by the buyer, and it is more similar to limited problem solving in the consumer market. Extended problem solving in the consumer market involves a higher level of involvement by the buyer, with significant information searching, comparing alternatives, and evaluating options.

A Straight Rebuy Is the Business Market Equivalent of Extended