The first stage in the eight-stage model of an organizational buying process involves:

Question

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The first stage in the eight-stage model of an organizational buying process is anticipating a problem, need, or opportunity, and a general solution. This stage involves identifying a gap between the current situation and the desired situation, and identifying potential solutions to address this gap. It is only after this stage that the organization moves on to determining the characteristics and quantity of a needed good or service, and establishing specifications for it. Searching for and qualifying potential sources comes later in the buying process.

The First Stage in the Eight-Stage Model of an Organizational