Brooke is a pastry chef in a fine dining restaurant and enjoys creating one-of-a-kind desserts for the customers.She recently graduated from pastry school and this is her first full-time job in a restaurant.Brooke reports to the head chef,Brandon who oversees the kitchen and is responsible for creating the menu,managing and hiring staff,and placing orders for supplies.Brooke mentioned to Brandon that she would like to have gluten free flour on stock so she can create desserts that would meet the dietary needs of customers who have gluten allergies.Brandon thought that was a great idea and appreciated Brooke's recommendation.What role in the buying center did Brooke play regarding her discussion with Brandon about flour?

Question

Quizplus · Accepted Answer

Brooke is suggesting a new product (gluten-free flour) to meet the dietary needs of customers with allergies. As a pastry chef, she is an influencer because she has expertise and knowledge that can affect decision-making in the buying center. However, the ultimate decision to purchase the gluten-free flour would be made by Brandon or another member of the buying center, depending on the organization's buying process.

Brooke Is a Pastry Chef in a Fine Dining Restaurant