A multidomestic marketing approach brings the advantage of economies of scale to production and marketing activities.

Question

Quizplus · Accepted Answer

A multidomestic marketing approach involves tailoring products and marketing strategies to individual country markets, which can increase costs and reduce economies of scale. A global marketing approach is more likely to bring the advantage of economies of scale to production and marketing activities.

A Multidomestic Marketing Approach Brings the Advantage of Economies of Scale