Jiffy peanut butter is a favorite brand and is owned by the J.M.Smucker Company since 2001 when it was purchased from Procter and Gamble.The J.M.Smucker Company believes that peanut butter is universally enjoyed across the globe and does not make any modifications to its marketing strategy when exporting to international markets.Thus,the Jiffy packaging,product line and commercials are standardized with the exception of providing translation in the local country's dominant dialect.The J.M.Smucker Company is utilizing ________ strategy for Jiffy peanut butter.

Question

Quizplus · Accepted Answer

The J.M. Smucker Company is utilizing a global marketing strategy for Jiffy peanut butter by standardizing its packaging, product line, and commercials across international markets with only slight modifications for translation purposes. This strategy recognizes the universality of peanut butter as a favorite food product worldwide and seeks to leverage this fact to achieve economies of scale and consistency in branding and marketing approach.

Jiffy Peanut Butter Is a Favorite Brand and Is Owned