A marketing campaign for a vegetarian restaurant in China uncovers two facts: 1) eating meat is seen as a sign of prosperity in China; 2) only an estimated 5 percent of the Chinese are vegetarians.Which interpretation of these facts should be incorporated into the marketing campaign?
A) Cook vegetarian food to look like meat so that customers feel prosperous.
B) Calculate that China has over 1.2 billion citizens, so the vegetarian 5 percent yields 60 million potential customers.
C) Recognize that vegetarian customers will not be considered as prosperous as their neighbors.
D) Price vegetarian restaurant food at a discount so that customers feel prosperous.
E) Identify which Chinese communities already have successful vegetarian restaurants.
Correct Answer:
Verified
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