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A Marketing Campaign for a Vegetarian Restaurant in China Uncovers

Question 81

Multiple Choice

A marketing campaign for a vegetarian restaurant in China uncovers two facts: 1) eating meat is seen as a sign of prosperity in China; 2) only an estimated 5 percent of the Chinese are vegetarians.Which interpretation of these facts should be incorporated into the marketing campaign?​


A) ​Cook vegetarian food to look like meat so that customers feel prosperous.
B) ​Calculate that China has over 1.2 billion citizens, so the vegetarian 5 percent yields 60 million potential customers.
C) ​Recognize that vegetarian customers will not be considered as prosperous as their neighbors.
D) ​Price vegetarian restaurant food at a discount so that customers feel prosperous.
E) ​Identify which Chinese communities already have successful vegetarian restaurants.

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