As your women's clothing firm expands abroad,you are arguing for a global marketing strategy.However,a more seasoned coworker easily counters your weakest argument.Which point does he counter?
A) It will bring the advantage of economies of scale to our marketing activities.
B) It will reinforce the image of our clothing brand everywhere.
C) It will overcome cultural and geographic differences in what women wear.
D) It will be cheaper than other approaches to implement.
E) It will enable you to define a standard marketing mix.
Correct Answer:
Verified
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