A child care organization's CEO is looking to use her experience to expand operations into India.Her interest was sparked by Indian parents saying,"We have nothing like this back home." Which action would be a prudent way to enter that global market?

Question

A child care organization's CEO is looking to use her experience to expand operations into India.Her interest was sparked by Indian parents saying,"We have nothing like this back home." Which action would be a prudent way to enter that global market?​

Quizplus · Accepted Answer

Investing as a partner in a child care facility in India to pilot Western concepts would be the most prudent way to enter the global market. This would provide an opportunity to test the waters and learn about the local market before making a bigger investment. It would also allow for the incorporation of Western concepts, which could attract Indian parents who were in need of something new. Talking to Indian parents and sharing enthusiasm with investors could provide insight and funding, but investing as a partner in a pilot facility would be the most practical initial step. Creating a brand new curriculum or setting up an online preschool may not be ideal as the CEO would need to understand the local education system and cultural practices to develop a suitable curriculum, and online preschools may not be as popular in India compared to Western countries.

A Child Care Organization's CEO Is Looking to Use Her