A publisher of children's picture books is a family business that has decided to export their products to foreign bookstores.The family members expect to be very involved in all the company's decisions.Which model of first-time exporting would best fit this family business?

Question

A publisher of children's picture books is a family business that has decided to export their products to foreign bookstores.The family members expect to be very involved in all the company's decisions.Which model of first-time exporting would best fit this family business?​

Quizplus · Accepted Answer

An export-management company would be the best fit for this family business, as they would still maintain control over all the company's decisions while outsourcing the export process to a specialized management company. This would allow the family to focus on creating and producing quality children's picture books, while a professional export management team handles the logistics and sales in foreign markets. This model also offers the benefit of lower risk and lower investment compared to direct investing or subcontracting on a large project.

A Publisher of Children's Picture Books Is a Family Business