Match each item with the correct statement below.
-A(n)_____ is a contractual agreement in which a wholesaler or retailer agrees to meet the operational requirements of a manufacturer.
A)exporting
B)WTO
C)infrastructure
D)exchange rate
E)tariff
F)import quota
G)dumping
H)ISO certification
I)foreign licensing
J)multinational corporation
K)global marketing strategy
L)multidomestic marketing strategy
M)countertrade
N)related party trade
O)exchange control
P)customs union
Q)CAFTA-DR
R)importer
S)embargo
T)franchise

Question

Quizplus · Accepted Answer

A franchise is a contractual agreement in which a wholesaler or retailer agrees to meet the operational requirements of a manufacturer.

Answer: H
 ISO certification refers to an international standard of quality management awarded to companies that meet certain requirements.

Answer: I
 Foreign licensing refers to the process of licensing a foreign company in exchange for compensation.

Answer: K
 A global marketing strategy involves marketing a product or service in the same way across all markets, whereas a multidomestic marketing strategy involves tailoring marketing efforts to each individual market.

Answer: L
 A multidomestic marketing strategy involves tailoring marketing efforts to each individual market, whereas a global marketing strategy involves marketing a product or service in the same way across all markets.

Match Each Item with the Correct Statement Below