Match each item with the correct statement below.
-A firm which has significant operations and marketing activities outside its home country is referred to as a(n)_____.
A)exporting
B)WTO
C)infrastructure
D)exchange rate
E)tariff
F)import quota
G)dumping
H)ISO certification
I)foreign licensing
J)multinational corporation
K)global marketing strategy
L)multidomestic marketing strategy
M)countertrade
N)related party trade
O)exchange control
P)customs union
Q)CAFTA-DR
R)importer
S)embargo
T)franchise

Question

Quizplus · Accepted Answer

A multinational corporation operates and markets its activities outside its home country.

Answer: K
 A global marketing strategy involves adapting the marketing mix to suit the needs of multiple countries, whereas a multidomestic marketing strategy involves creating different marketing strategies for each country.

Answer: I
 Foreign licensing is a business agreement in which a company allows a foreign company to manufacture its products or use its intellectual property in exchange for licensing fees or royalties.

Answer: T
 A franchise is a business model in which a company grants the right to use its brand name and business model to a local operator in exchange for royalties and fees.

Answer: E
 A tariff is a tax levied on imported goods, which can make them more expensive than domestically produced goods.

Answer: M
 Countertrade is a type of international trade in which goods are exchanged for other goods instead of money, and it is often used to bypass currency restrictions.

Match Each Item with the Correct Statement Below