Up & Away Flying Corporation recently began manufacturing private helicopters.If they have a limited advertising budget,concentrated marketing would be the ideal marketing strategy for this firm.

Question

Quizplus · Accepted Answer

Since Up & Away Flying Corporation has a limited advertising budget, it would be more effective for them to target a specific market segment with their marketing efforts rather than trying to reach a broad audience through mass media advertising. This approach, known as concentrated marketing or niche marketing, allows the company to more efficiently use their resources to reach potential customers who are most likely to be interested in their product.

Up & Away Flying Corporation Recently Began Manufacturing Private Helicopters