Bobby Flay is a popular celebrity chef who is famous for his use of the grill to create his signature dishes.Recently,Bobby Flay debuted a line of grilling accessories and believes these products will be successful because he has a loyal following among men aged 30 to 60.What type of segmentation is utilized for this new line of grilling accessories?
A)demographic
B)psychographic
C)geographic
D)benefit

Question

Bobby Flay is a popular celebrity chef who is famous for his use of the grill to create his signature dishes.Recently,Bobby Flay debuted a line of grilling accessories and believes these products will be successful because he has a loyal following among men aged 30 to 60.What type of segmentation is utilized for this new line of grilling accessories?
A)​demographic
B)​psychographic
C)​geographic
D)​benefit

Quizplus · Accepted Answer

The segmentation utilized is demographic as it focuses on a specific group of men aged 30 to 60 who are likely to be interested in grilling and may already be fans of Bobby Flay's cooking style. This type of segmentation is based on measurable characteristics such as age and gender, rather than psychographic factors like values and lifestyle choices, geographic location, or the benefits that the product offers.

Bobby Flay Is a Popular Celebrity Chef Who Is Famous