Ford Motor Company surveyed 10,000 customers to analyze their needs and preferences in automobiles.At the end of the survey,respondents were asked to provide demographic information,including age.Responses concerning preferences were strikingly similar for each group within a specific five-year age range.This result is an example of the _____ effect.

Question

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The result of similar preferences within a specific five-year age range suggests that the respondents may belong to the same cohort. Cohort effect refers to the impact of belonging to a particular generation or group with shared experiences, values and beliefs, which shapes their behavior and preferences. In this case, the similarities in preferences across age groups suggest a possible cohort effect, as consumers may share similar experiences and expectations based on their birth year or generation.

Ford Motor Company Surveyed 10,000 Customers to Analyze Their Needs