Which of the following is utilized to help managers position products by graphically illustrating consumers' perceptions of competing products within an industry?
A)positioning map
B)differentiating map
C)separation marketing graph
D)repositioning graph

Question

Which of the following is utilized to help managers position products by graphically illustrating consumers' perceptions of competing products within an industry?​
A)​positioning map
B)​differentiating map
C)​separation marketing graph
D)​repositioning graph

Quizplus · Accepted Answer

A positioning map is utilized to help managers position products by graphically illustrating consumers' perceptions of competing products within an industry. It is a visual representation of where a product or brand stands in the market in comparison to its competitors. The map helps managers to identify a unique position for their product or brand that differentiates it from the competition.

Which of the Following Is Utilized to Help Managers Position