Firms rarely use test marketing for long lived durable goods.

Name: Firms rarely use test marketing for long lived durable goods.
Brand: Quizplus
Rating: 4.8 (45 reviews)

Question

Quizplus · Accepted Answer

Test marketing is a costly and time-consuming process, making it not preferred for long-lived durable goods such as appliances, furniture, and electronics. These products are often expensive to produce and market research can be gathered through other means such as focus groups, surveys, and customer feedback.

Firms Rarely Use Test Marketing for Long Lived Durable Goods