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Your Marketing Team Is Conducting Research to Improve Your Understanding

Question 105

Multiple Choice

Your marketing team is conducting research to improve your understanding of sampling techniques.You are particularly interested in working with the so-called Millennial Generation and have accumulated the following key data points about the group: ​
They regard themselves as special and need individual attention,which they received throughout their childhood.
There are 70 million individuals in this cohort.
The total buying power of the group is $100 billion a year.
They prefer team-oriented activities,having often taken part in team sports as children.
They show conventional preferences for schedules and structure.
People in the group range from 20 to 35 years old.
They are achievement-oriented,particularly in regard to education,but may also respond negatively to failure.
Before you select a sample from the population of Millenials,you want to ensure that you understand the characteristics of this group.Based on the data points listed,what can you conclude about this group?


A) ​This group has a strong historical perspective.
B) ​This group is too small to be an attractive target market.
C) ​This group is very independent; its members tend to "go their own way."
D) ​This group does not have the financial resources to be an attractive target market.
E) ​This group likely has a higher average level of education than the general population.

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