Erica is a marketing researcher involved in improving retail store layouts.Erica would like to know the order in which various types of products are purchased by customers.Erica also wants to find out what type of assistance is required by the customers while purchasing products.The best method for Erica to collect this data would be by:

Question

Quizplus · Accepted Answer

Observation would allow Erica to directly observe the behavior of customers in retail stores and note the sequence in which they purchase different products. It would also allow her to identify if and when customers require assistance while shopping. Telephonic surveys and voluntary mail-back questionnaires may not provide accurate information as customers may not remember the sequence of products they purchased or the assistance they required during their shopping trip. The Delphi technique involves expert opinions and may not be as relevant in this scenario of studying the behavior of customers in retail stores.

Erica Is a Marketing Researcher Involved in Improving Retail Store